Simple Blogging Rules for effective Internet Marketing 13-05-2013

Using blogs as marketing tools to promote services/ products is now more or less a must for e-commerce businesses. To be effective in its role as a marketing tool, a blog must invariably stand out from the huge crowd of blogs populating the Internet. Following a few basic rules will go a long way towards achieving this. Here are some of them.

Knowing the Target Audience

Knowing exactly who will read a blog and - more importantly - why this audience should prefer it above the millions of others is vital. This includes answering the following questions:

Does it solve an audience's problems - and what are those problems?
Does it answer questions/ meet needs/ fill desires?
What makes it different from others?
How are the author's unique brand/ concept demonstrated?

It also helps to consider human psychology - people are more likely to read blogs/ sign up for e-mail lists and go on to purchase a product if they see the following:

Connections/ links to well known experts in the blog's niche
Social proof
Testimonials
Offers of 'freebies'

Frequency of Adding Content

While it is true that adding fresh content on a daily basis is likely to result in the blog receiving more traffic from Google search engines, this does have some potential disadvantages, including (among others):

Quality of content may be compromised
Trying to keep up with daily updates will leave other important tasks undone
The topic may become boring/ be exhausted
Lack of time to promote new posts may result no new readers being attracted

An acceptable solution is to post in-depth, high-quality content just once a week - and spend more time promoting these posts instead. This includes inviting comments; asking others to guest-blog; asking for/ creating links by guest-blogging on other sites.

Building good Relationships

Two types of relationships need to be built/ nurtured. One is the relationship with the owners of sites to guest-blog on by leaving insightful comments; asking intelligent questions to start a dialogue, and so on. Once invited to guest, writing great, valuable posts with links to the host is essential.

The second relationship is the one with readers/ potential customers. Providing them with quality content and caring about/ responding to their comments and questions, etc will generate the trust necessary for readers to follow clear calls to action.